The Bottom Line - a digital campaign
The Bottom Line was launched for Bowel Cancer Awareness Month 2011.
£3 Bowel Cancer Challenge - thank you
The Bottom Line was produced with the funds raised by our £3 Bowel Cancer Challenge. Thanks to everybody who took up the challenge or donated to a challenge page. This film wouldn't have been possible without you.
The Bottom Line aims to raise awareness of symptoms and the importance of early diagnosis amongst men over the age of 40. The film was created in response to data that shows a lack of awareness of bowel cancer symptoms, particularly prevalent amongst men.
- The Bottom Line was viewed over 5,000 times during April 2011
- the film is now hosted on NHS Choices website
- the campaign was named as Digital Campaign of the Week by The Third Sector
- we grew our social media community by over 600 people