Past campaigns

Read about some of our past campaign highlights and successes below. For information on current campaigns, and how to get involved, click here.

Regional campaign to raise awareness of bowel cancer in pharmacies

Following a successful pilot in 2008, within ten Primary Care Trusts, we rolled out our Behind Closed Doors campaign to a further ten Primary Care Trusts in England, targeting those areas also participating in the Improvement Foundation’s Healthy Communities Collaborative scheme. This allowed us to reach around 740 pharmacies in geographical locations with high deprivation and high incidence of bowel cancer. Through the campaign, we provided pharmacies with posters and leaflets for displaying in-store, to provide symptoms information and early diagnosis advice for customers. In addition, we worked with the Royal Pharmaceutical Society to produce a comprehensive pharmacist practice guidance handout for pharmacy staff.

We were able to implement this campaign thanks to sponsorship from Roche Products Ltd.

National, annual awareness and fundraising campaign encouraging the general public to talk out loud about bowel cancer

Our annual BE LOUD! BE CLEAR! campaign is a fantastic way to shout out loud about bowel cancer and raise money for an excellent cause...whilst having great fun! In 2009 we marked 9 years of the campaign, and enjoyed widespread publicity (including a slot on This Morning, dozens of radio mentions, and over 60 articles online and in local press), a highly successful event in the House of Commons as well as hundreds of fundraising events organised by individuals across the country.

Click here for more details about this campaign and how you can get involved next time!

National campaign to encourage men under sixty to be symptom aware and visit their GP if concerned

Our Tackle it! Awareness campaign aimed to highlight the symptoms of bowel cancer particularly to men under sixty and to encourage them to visit their GP if they were concerned. The campaign was spearheaded by Matt Dawson, former England rugby player and our new charity patron, and we are grateful to him for agreeing to take part in our cheeky photoshoot!

As part of Tackle it! we developed a fun Fact or Fiction Bum Quiz to test mens’ knowledge about bottoms and bowels!  We carried out a digital marketing programme to encourage men to visit our bespoke web page, play the Quiz and download an information leaflet. The response was fantastic, with almost 10,000 men downloading the leaflet, and several thousand more browsing our online information pages.

As well as raising awareness of bowel cancer amongst men, we developed some new materials for healthcare professionals, and in particular for GP practices. Posters and leaflets, tying in with our eye-catching Tackle it! creative design, were available to order from the charity and we were delighted with the response from GPs.

We were able to implement this national campaign thanks to support by sponsorship from Ethicon Endo-Surgery, a division of Johnson & Johnson Medical Ltd.

This campaign encouraged people to part with their small change to make a big difference in helping us at the charity change things for the better for bowel cancer patients

We developed home collection boxes, available to order from the charity, along with simple instructions explaining how people could collect up their loose coins and bank the money every time the box filled up.

The boxes were used in all sorts of locations – from schools and hospitals to shops and companies – as well as by individuals simply wanting a place to store all those annoying pennies...which could also then benefit their favourite charity!

We were able to implement this national campaign thanks to sponsorship from Dansac.