Strategy
Beating Bowel Cancer is a leading UK charity for bowel cancer patients, working to raise awareness of symptoms, promote early diagnosis and encourage open access to treatment choice for those affected by bowel cancer. Through our work we aim to save lives from this common cancer.
The charity was founded in 1999 and is based in Teddington, Middlesex. We are committed to improving bowel cancer awareness amongst both the medical profession and the general public. The charity provides authoritative information about the disease, its symptoms, what to do if diagnosed, and what treatment choices are available to you. We encourage people to communicate frankly about all aspects of this disease, and not to be embarrassed to talk about bottoms and bowels!
We have a committed team of both staff and volunteers dedicated to helping fight against bowel cancer. We are grateful to the many people who do a fantastic job of raising money for the charity and indebted to our corporate sponsors who provide invaluable support for our work.
Our mission
To raise awareness of symptoms, promote early diagnosis and encourage open access to treatment choice.
Watch the Chairman of our Medical Board, Professor Will Steward, talking about our mission.
Objectives
- to improve the outcome for patients
- to influence government and policy makers
- to support open access to treatment choices and encourage informed and shared patient/doctor decision making
- to improve awareness of symptoms amongst the medical profession and general public
- to promote early diagnosis and encourage participation in the new bowel cancer screening programme
- to encourage frank communication on all aspects of the disease dispelling embarrassment previously associated with bottoms and bowels
- to provide authoritative information about lifestyle changes that may help prevent bowel cancer
Strategy
- create imaginative awareness campaigns
- provide informative publications
- increase our profile within government
- expand our national patient-to-patient network
- secure high-profile celebrities to support the cause
- raise funds through existing and new opportunities
- maximise communication through the latest technology